Mohammad Kaif, an Indian cricketer, was also starred in this campaign. From the year 2014, football player Lionel Messi has been featured in most of its campaigns. They are celebrities of India, and their presence in ads will make people buy these chips in more numbers. In India, Lays brought Ranvir Kapoor and Alia Bhatt as its brand ambassadors. Celebrities from different countries have readily agreed to star in the advertisement and posts of this brand. It is one of the most striking features of lays. ![]() ![]() It was for social media users in which people with mobiles can easily take part. Also, there is the 'Flavour trip.' It includes a giveaway of foreign flavors. ![]() As people have increased the use of mobile phones, ads on phones are more effective. The platforms such as Instagram, followed by Twitter, and Facebook helps to advertise these products. The main feature of mobile campaigns is that online images, videos, and shorts would be available for people enjoying this snack. It is a major attraction and a rather clever way to make people buy the chips. Every pack shows the extra amount of chips that it contains. Lucky draws and a chance to meet celebs are the perks.Īt times, the cafe's free packets of chips given along with coke have made customers want to get it in more numbers. The inbound strategies include ways to attract customers includes several Paytm codes inside the chips packets. Its advertising, campaigns, new flavors in every country are some strategies that push its position to the very top. Lays has several good crafter strategies to stay elevated. The maintenance of brand position is mandatory. Lays as a brand is at one of the top positions. A high brand positioning provides tough competition to the other brands of the same type. Positioning is crucial for the brand as it builds trust for the brand.
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